Julie-Ann Haines joined the Principality in 2007, building and developing its award winning e-commerce business. She was appointed to the Board in May 2016, the first female executive director and has been the Society’s Customer Director since 2012 where she is responsible for marketing, distribution and operations as well as having responsibility for the core financial performance of the Society. She was the lead sponsor and negotiator on the 10-year partnership with the Welsh Rugby Union and rebranding their home as Principality Stadium, which launched in January 2016.
Prior to Principality, Julie-Ann has had more than 15 years’ experience of leading customer-focused retail businesses, holding key positions in sales, marketing and technology for companies such as Sainsbury’s and HBOS.
She is the Chair of The Council of Mortgage Lenders (CML) Cymru, which represents mortgage lenders and promotes sustainable housing finance in Wales. She also sits on the Welsh Government’s Expert Panel on Housing for Older People, in a role that offers guidance to help Government ensure people can continue to prosper in their homes into old age.