Alwen joined BT in 1996 soon after leaving school. After founding her early career in customer service and training, Alwen went on to develop her professional career in communications, marketing and change management.
Initially learning her trade as the corporate communications executive to the Regional Director for BT Wales, Alwen has come full circle and back to her home country to take on her current role.
Before this Alwen worked on the Broadband Britain marketing campaign which saw 1million broadband customers across the UK connected in 2013.
Alwen then held a number of HR roles in Openreach, specialising in employee engagement and culture change and transformational change programmes affecting a mobile workforce of over 30,000 people.
Before returning to Wales, Alwen led the engagement, communication and business adoption strategy and plan for BT’s HR Transformation Programme, impacting c.100,000 employees in the UK and across 71 countries globally.
Alwen was appointed as BT Director Wales in September 2015. She is a co-opted member of both the Business Wales Board and the Deeside Enterprise Zone Advisory Board. Alwen sits on the Princes Trust Wales Council has also recently been elected to the CBI Council for Wales.
In July 2016 Alwen received an Honorary Fellowship of the University of Wales Trinity Saint David.
Alwen has a first class honours degree in Leadership and Management from the Open University. She is currently working towards accreditation as an Executive Coach with the Ashridge Business School.
Alwen grew up on the family farm in North Wales and still takes an active interest in how digital technology can support and develop the agricultural industry.
She is married and shares her time between Cardiff and Connah’s Quay in Flintshire, North Wales.