Paul started his journey as an entrepreneur in 2010 when he founded Coup; a Fast Grow 50 digital agency that specialised in managing customer service social media channels for large corporates. In 2013 Paul went on to co-found Hello Soda, a global analytics company now with offices in Manchester, Asia and Austin, TX.
Paul’s experience in digital, data analytics and customer experience led him to found WBB in 2017. Now a multi award-winning (including The Sir Michael Moritz Award 2018) AI company with a team of 20, WBB are changing the shape of customer service through AI, automation and analytics. WBB serves clients across the UK, Europe and USA.